The company’s Arcade solution enables GasBuddy to engage customers through mobile game rewards.
BOSTON, MA – May 13, 2025 - adjoe, the leading rewards-based mobile ad platform, today announced its first integration with PDI Technologies, which tapped its Arcade solution for GasBuddy®’s new non-transactional reward system. The app engagement solution rewards users for playing mobile games in GasBuddy Games by earning points that can be redeemed for gift cards from popular retailers.
“This integration marks a major milestone for adjoe as we enter the fuel rewards space, highlighting the growing momentum around rewarded gaming as more brands embrace innovative ways to drive loyalty and engagement beyond the pump,” said Michael Corigliano, senior partnerships manager at adjoe. “At a time of rising costs, this integration is perfectly timed to help consumers save money and earn rewards by playing mobile games they already enjoy. We’re honored that GasBuddy chose us to unlock new ways for users to save on gas and earn.”
With North American mobile game downloads projected to exceed 12 billion by 2028, more brands are turning to gamified loyalty programs to improve daily brand engagement, increase customer lifetime value, and maximize app revenue. Known for partnering with brands seeking to drive engagement and user value, the integration with PDI marks adjoe’s first foray into the gas rewards programs market.
Arcade, adjoe’s flagship gamified app engagement solution, leverages proprietary AI technology to present users with games that they can download and play in exchange for in-app currency and loyalty points. The company’s AI-driven recommendation engine ensures GasBuddy Games users receive highly personalized mobile game suggestions to increase user enjoyment, engagement frequency, and retention. The integration delivers an engaging and rewarding experience for end-users, while enabling game advertisers to connect with a new segment of highly engaged app users via the leading fuel savings program.
In a market full of loyalty programs that are dependent on transactional spending, adjoe Arcade helps differentiate GasBuddy by offering meaningful and fun user experiences that boost revenue and brand loyalty—without any transaction. Harnessing the inherent appeal of mobile gaming enhances user stickiness for GasBuddy, resulting in better daily engagement and extended customer lifetime value.
“With adjoe, we're creating an ecosystem that connects retailers, brands, and consumers through unique solutions, like GasBuddy Games, that are designed to benefit everyone across the fuel and convenience industry,” said Todd Gulbransen, SVP & GM, Consumer Programs & Marketing at PDI Technologies. “Mobile gaming is a key piece of our strategy to connect meaningful interactions with tangible rewards, driving value for consumers and measurable growth for our partners.”
To begin earning GasBuddy rewards with GasBuddy Games, download the app now.
To learn more about adjoe’s in-app monetization solutions, please visit adjoe.io.
About adjoe
adjoe is a leading mobile advertising platform committed to challenging the industry status quo. The company’s market-changing technologies and engaging ad formats, from unique in-app monetization solutions to its own marketplace, help app developers and publishers unlock new ways to exceed their user acquisition and revenue goals. Founded in 2018 with headquarters in Hamburg, adjoe has expanded into the U.S., Europe, LATAM, and APAC, engaging 500 million mobile users annually and partnering with over 500 gaming studios and 1,000+ games globally. Find out more at https://adjoe.io.
About PDI Technologies
With 40 years of industry leadership, PDI Technologies, Inc. resides at the intersection of productivity and sales growth, delivering powerful solutions that serve as the backbone of the convenience retail and petroleum wholesale ecosystem. By “Connecting Convenience” across the globe, we empower businesses to increase productivity, make informed decisions, and engage faster with their customers. From large-scale ERP and logistics operations to loyalty programs and cybersecurity, we’re simplifying the industry supply chain for whatever comes next. Visit the PDI Technologies website.
About GasBuddy
GasBuddy is the leading fuel savings platform providing North American drivers with the most ways to save money on gas. GasBuddy has delivered more than $3.5 billion in cumulative savings to its users through providing real-time gas price information at 150,000+ stations, offering cash back rewards on purchases with brand partners, and through the Pay with GasBuddy™ payments card that offers cents-off per gallon at virtually all gas stations across the US. As one of the most highly rated apps in the history of the App Store, GasBuddy has been downloaded over 100 million times. Acquired by PDI Technologies in 2021, GasBuddy’s publishing and software businesses enable the world’s leading fuel, convenience, QSR, and CPG companies to shorten the distance between the fueling public and their brands. For more information, visit www.gasbuddy.com.
PR Contact
Sara DeMoranville
BIG FISH PR for adjoe